BUSWORLD AND BUS AND TRUCK EXPO START COLLABORATION IN 2015 IN BEJING
‘Busworld International’ and ‘Bus & Truck Expo’ are pleased to announce that Busworld China will partner Bus & Truck Expo during May 11 – 13 2015, at the China National Convention Center (CNCC) in Bejing, China. After a thorough investigation of the Chinese bus and coach market, Busworld International came to the conclusion that, although the Busworld brand is still very strong and well respected in China, the bus and coach exhibition market in China is saturated.
Since it is Busworld International’s goal to be the worldwide promotor of the bus and coach sector and sharing the industry’s knowledge internationally, they had no intention to leave the biggest bus and coach country in the world.
The solution was obvious: a collaboration between exhibitions, each party playing a different role and having complementary strengths.
Bus & Truck Expo’s strengths are its sturdy roots in the Chinese exhibition industry, being supported by the government and gathering all the important Chinese bus and coach manufacturers. They also were looking out for a partner to reinforce the bus and coach section of their exhibition.
Busworld International on the other hand, has a very strong international network of potential exhibitors, visitors and press relations. And with Busworld Academy, its worldwide knowledge platform dedicated to sustainability, safety and comfort aspects of the bus and coach industry, interesting seminars will be organised to give Bus and Truck Expo an extra dimension.
In joining their forces, the Boards of Busworld International and Bus & Truck Expo will take on the challenge of optimising the bus and coach industry in the world’s largest bus and coach country, China. May the force be with us.